There has to be a better way. This thought consumed the mind and frustrated the day-to-day work activities of life insurance agent Bill Atlee. Back in 1995, form packages were being mailed out and just as quickly they became obsolete. How could an agent possibly gain the trust of the customer in securing their financial future when they couldn’t even be sure that they were using the right form?!

The process eventually evolved into the distribution of CD’s, but this came with a new set of challenges. You see, these discs were distributed monthly, and if the cutoff deadline was missed, it meant a month of archaic forms. Agents also quickly realized they were shelling out a TON of money on toner, because the printing costs had been effectively shifted to their budgets. So what could put an end to the nightmare?

Bill’s vision was simple: create a single, up-to-date source of reference for forms from different companies and states. This idea spawned LifePipe, a product used today by 1,400+ distributors to greatly simplify their efforts.

But let’s rewind to the rest of the excessive, time consuming process. Forms were just the tip of the iceberg- there was always a dream of automating the application process. The life insurance industry was fragmented, full of slapped-together software that much like LifePipe came from industry folks who were just trying to make life easier for themselves. iGO® was born in 2005, and the application process was forever changed. But that was just the beginning…

Passionate about digitization, and the consumer it benefits
Our mission has always been to foster the automation of processing for the life insurance industry. LifePipe and iGO were the foundations, but through the years and piece by piece we’ve been innovating, building towards end-to-end digitization.

More important than the technology and software though is the genuine care we have for the people that it impacts.
Did you know that over 70 million people in North America aren’t prepared to provide for their loved ones? There’s a tremendous amount of people who are under-insured, or perhaps they’re being served, but not as well as they could or should be. We want to make a difference in their financial security.

We start with the customer and work backwards. We want to change the mindset that insurance is always sold, it’s not bought. Take the complex make it simple. Take the simple, make it faster. Take the faster, broaden its availability. That’s innovation unleashed.

Our Culture

What it means to be a ‘Piper’
Around here, our employees are affectionately known as Pipers. If you asked them, they’d probably tell you about the fun, energetic, “can do” vibe in our offices. Which is cool, because there’s no doubt that these folks are the key contributing factor to our continued success as a company, but…We’re about more than being a comfortable place to do your work. Being a Piper means seeing the bigger impact our software makes.

To take on a role here is to understand the part you play in millions of lives. By way of our technology, you are making a significant difference in people’s financial security.

Let’s face it: the life insurance and annuities industry at its core is about mortality. It’s about how folks pick themselves back up and carry on after the most unimaginable grief. Now, before you get too introspective and depressed, let’s pause your emo playlist and look at it from a different perspective. While this loss is beyond measure, what if there’s a different way we can help? You see, times like these always come with the added (and often under-anticipated) complication of financial hardship. Too many people are ill-prepared to leave their families in a good place when they’re gone. As a Piper, you should want to help change that.

Are We a Match?
Look, you might have seen this moniker and snickered a little. You might have thought about that creepy Pied Piper of Hamelin with his flute and legion of rats. Maybe you envisioned HBO’s “Silicon Valley” or Piper from “Orange Is the New Black”? No? What about a small airplane from Piper Aircraft? That’s probably a stretch huh?

All jokes aside, becoming a Piper is becoming a part of our family. We’re proud of the culture we’ve created here- it’s a distinction that is one of our biggest assets. We believe in having a good time, but when it’s time to get down to business, we aren’t afraid to roll up our sleeves and jump in. Above all, we want your wellness to be a priority. We want to ensure that when you come into the fold with us, you’re living your best life. It’s the Piper way.