Position Title: Communications Manager

Business Unit: Marketing

Reports to: Internal or External Communications Manager

Position Overview:

This position is primarily responsible for developing and implementing a variety of strategies to support the Company's executive leadership, corporate messaging and line of business initiatives with a focus on internal and/or external communications programs and channels. Will manage brand alignment in all communication efforts and serve as project manager on projects as assigned.

Primary Responsibilities:

Play a leadership role in writing and editing printed publications and content for electronic media. Projects may include intranet content, corporate reports, award nominations, articles and/or videos conveying educational information and thought leadership.

Develop communication strategies and activities, including communication message development, writing and editorial services, articles, messages/talking points, scripts, video and electronic communications and presentations, in support of lines of business.

Assert an expert role in the preparation and execution of communications initiatives, acting as a resource for colleagues and business partners on best practices and implementation details. Projects may include employee news and recognition, leadership messages, preparing subject matter experts for speaking engagements, managing media inquiries and advising on client-facing communications.

Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the strategic communications process and implementation of tactical plans.

Develop and sustain metrics for monitoring continuous improvement of communications programs.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program.

F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job-Related Experience Required to Perform the Primary Responsibilities of this Position:

5

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent communication skills, both written and verbal

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to work and multi-task in a fast-paced environment

Ability to use a personal computer and job-related software

MS Word - Expert Level

MS Excel - Intermediate Level

MS PowerPoint - Expert Level

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A